Researchers publish concerning report on where young women get advice on health wellness

As the saying goes: your health is your wealth. No truer words have been said. Our quality of life depends on looking after our physical and mental health. That involves doing a certain amount of research when things go wrong so that you get the help you need.

Certain diseases and conditions only affect women such as menstrual irregularities, pregnancy-related issues, pelvic floor problems, miscarriage and postpartum depression. Many women feel uncomfortable discussing delicate health issues or asking for advice from men, so where do they find their healthcare information?

Most Americans - 85% - receive health and wellness information from their health care providers while around two thirds will also seek advice from other people who are experiencing the same health issues.

Turning to influencers for advice

The percentage drops when it comes to young women. An October 2025 poll conducted by the Pew Research Center revealed that 57% of young women aged between 18 and 29 get their information from influences - 10 percentage points higher than men in the same age group.

Young women are more likely to say they often consult influencers’ content about beauty and appearance - over half of the female participants in the survey said they reach out to influencers for tips on cosmetics, skincare, haircare... etc. - considered more than young men (18%).

Young women are also around twice as likely as young men (21% women, 10% men) to say they often see content about alternative medicine.

When it comes to mental health, there was very little difference between genders of of influencer consumers seeking information - 36% men compared to 43% women.

One of the major reasons why young people of both sexes get information from online influencers is to learn about things they don’t want to ask their doctor about (19% vs. 10%).

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