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This year's must-haves: These are the most popular Halloween candy of 2024

There are still a few days till Halloween, enough time to make sure you’re a hit with the trick-or-treaters. Here are the most popular candies this year.

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Despite high prices, Americans are determined to get into the spirit of Halloween. After all, it’s the second-biggest commercial holiday in the United States, second only to Christmas.

Last year, families spent an all-time high of $12.2 billion on candy, costumes, decorations, and food for the season. This year, they are expected once again to shell out billions, and that includes money spent on treats.

According to Convenience Store News, half of shoppers intend to spend $51 or more on candy. This is a considerably higher amount than what they spent last year, when consumers purchased an average $31.93 worth of candy.

Total consumer spending on Halloween candy is expected to reach $3.5 billion this year, which is slightly lower than last year’s total. This is also the first decrease in expected spending since 2020, when Halloween activities dropped significantly during the COVID-19 pandemic.

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READ ALSO: How to find the best deals on Halloween candy in your area

This year’s must-haves: These are the most popular Halloween candy of 2024

According to CandyStore.com, the list of the most popular candies across the country this year is a combination of chocolates and sweet and sour goodies.

One major development in the candy-consuming world is the rise of M&M’s to the top spot, taking the throne from Reese’s Cups for the first time history.

Meanwhile, the sometimes-unpopular candy corn has zoomed to seventh place, while the tangy Sour Patch Kids climbed up to spot number three.

Here is the list of the most popular candies this Halloween season.

  1. M&M’s
  2. Reese’s Cups
  3. Sour Patch Kids
  4. Skittles
  5. Starburst
  6. Hot Tamales
  7. Candy Corn
  8. Hershey Kisses
  9. Hershey Mini Bars
  10. Butterfinger
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