ENTERTAINMENT
When will Netflix have ads, why is it adding them and how many minutes of advertising will there be on the new plan?
The streaming movie platform took the world by storm with its paid subscription model, and now a discount version is being launched with ads.
Have you been forking out each month for the huge entertainment library that is on offer from Netflix but hoped the company would reduce its prices? Or are you one of those that has resisted or been unable to afford the prices quoted to date? Either way, a potential solution is here.
When does Netflix with adverts launch?
On Thursday 3 November 2022 the new subscription model will be launched in the United States, as well as a selection of other countries around the world. It is being called ‘Basic with ads’.
How much will the Netflix with ads subscription cost?
There are a number of current packages available to subscribers, which offer variations on the quality of the video playback as well as on how many people in the household can access the platform simultaneously.
Upon its launch, the ad-supported tier will begin at $6.99 per month, $3 less than the current basic package.
Will I have the same content on Netflix ‘Basic with ads’?
As per the current ‘basic’ plan, the new advertising model will offer a 720p video quality stream. As current users will know, there are also Full HD 1080p and Ultra HD 4K options available at the higher price ranges not supported by ads.
Due to licensing restrictions, some of the content will not be available via the new ‘Basic with ads’ package, believed to be around 5-10% lost. Users on this new subscription will also not be able to download content to their devices for viewing offline.
How much advertising will there be?
According to Netflix, each advert will be 15 or 30 seconds long and in total will be around four to five minutes across an hour’s viewing period.
They will appear throughout the show or movie as well as at the beginning.
How to change or sign-up to Netflix ‘Basic with ads’?
If you already have an account with Netflix then switching to the new subscription is simple. Just head into your ‘Account’ section (accessed via the profile picture) and select ‘Change plan’ in the Plan details area.
If you are looking to sign up for the first time, create and account on the Netflix website or via the app.