Microsoft wants Activision for mobile opportunities, says Phil Spencer

While we wait for the purchase of Activision Blizzard to be confirmed, information and opinions about it continue to appear, and the most recent one is extremely reliable. We are talking about none other than the Head of Xbox, Phil Spencer, who has spoken about the main interests of Redmond in the company that owns licenses such as Call of Duty -which everything points to the fact that it will not be exclusive in the medium term-, Diablo, World of Warcraft and many more.

Microsoft's interest in Activision Blizzard

The purchase was one of the big news at the beginning of this year 2022, but the specific reasons for it were never clarified by Microsoft until now. In an interview with Bloomberg, Spencer acknowledged that it was mainly Activision Blizzard's potential in the mobile market, and to a lesser extent, on PC, that were the main reasons for this acquisition.

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"The biggest gaming platform on the planet is mobile phones," Spencer begins by explaining. "One and a half billion people play on mobile phones. I guess, regretfully as Microsoft, it’s not a place where we have a native platform. As gaming, coming from console and PC, we don’t have a lot of creative capability that has built hit mobile games."

"but we really started the discussions, internally at least, on Activision Blizzard around the capability they had on mobile, and then PC with Blizzard. Those are the two things that were really driving our interest," the boss of Xbox ends by acknowledging.

It is worth remembering that we are not only talking about long successful franchises on PC, such as Warcraft or Diablo, but also the mobile version of the latter, Diablo Immortal, has collected astronomical revenue figures, although some people have not invested much in it. However, not everything is positive, since Activision recently cancelled a game based on Warcraft for mobiles.

Source | Bloomberg