EA Sports
EA Sports establishes an internship fund with the UEFA Women's Champions League
The publisher increases its commitment to women's soccer and will include clubs such as Juventus Women, Real Madrid Femenino, Manchester City Women, Olympique Lyonnais Féminin and more in early 2023 in FIFA 23.
EA Sports made important announcements at the Women's Football Summit with initiatives dedicated to promoting the women's soccer community and growing it both on and off the pitch.
Starting XI Fund
This initiative will serve as an incubator for women's soccer with an investment of $11 million, covering in-game, leagues, clubs and athletes. However, in 2023, it will fund a women's soccer internship program with each new or existing women's league partner.
"EA Sports is at the epicentre of global football fandom, and we recognise the role we have in representing and elevating diversity and participation in the sport," said Andrea Hopelain, Senior Vice President, EA SPORTS. "Our commitment extends beyond the pitch in the virtual and real world. The Starting XI Fund reinforces our dedication to unrivalled authenticity and representation in our games, and also showcases our focus on being changemakers for the future of the sport."
Partnership with the UEFA Women's Champions League (UWCL)
This link will allow both parties to offer an additional experience to women's soccer fans around the world, as from early 2023, FIFA 23 will feature the UWCL knockout stage, as well as clubs such as Juventus Women, Real Madrid Femenino, Chelsea Women, Manchester City Women, Olympique Lyonnais Féminin, Paris Saint-Germain Féminine and more.
"We are delighted to see the Uefa Women's Champions League being integrated into EA Sports FIFA 23," said Nadine Kessler, Head of Women's Football at UEFA. "It feels like a natural fit for the world’s best women’s club competition to be part of the world’s leading football simulation game. This is another major step in the women’s game and an ideal additional platform for the female athletes contributing to its success."
Partnership with DAZN
Another announcement is that EA Sports will be the global broadcast partner for the UEFA Women's Champions League. UEFA Women's Champions League and this will begin in March, along with the launch of the in-game and quarter-final round of the competition. This translates into EA SPORTS advertising on all global broadcasts of the matchday on DAZN and on DAZN's UWCL YouTube channel.
FIFA 23 is developed by EA Vancouver and EA Romania, and is available now on PlayStation 5, Xbox Series X|S, PC, PS4, Xbox One and Nintendo Switch.