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Ubisoft has announced they won’t be a part of E3 2023

E3 2023 has lost another big name for their event, with Ubisoft announcing that they’ll be skipping the show in favor of doing their own presentation.

Ubisoft has announced they won’t be a part of E3 2023

Ubisoft has just announced that they will skip E3 2023, instead hosting a Ubisoft Forward Live event on June 12, 2023. This news comes after the publisher committed publicly to being present at the expo.

According to a report by VGC, Ubisoft issued a statement to the site that revealed they had decided to “move in a different direction” than what E3 had planned for its return. Instead of having a booth or section in the show floor of the Los Angeles Convention Center, the company will now host their own Ubisoft Forward Live event on June 12, also in the Los Angeles area.

“E3 has fostered unforgettable moments across the industry throughout the years,” said a spokesperson to VGC. “While we initially intended to have an official E3 presence, we’ve made the subsequent decision to move in a different direction and will be holding a Ubisoft Forward Live event on 12th June in Los Angeles. We look forward to sharing more details with our players very soon.”

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A different kind of E3

After being absent from the industry for a couple of years, E3 announced that 2023 would be the year in which they returned to the LA Convention Center to gather the upcoming news and updates in the video game industry. Touting a new format that accommodates both the public and press with their own schedules, the ESA (Entertainment Software Association) revealed that ReedPop would be the ones in charge of organizing the event.

ReedPop is a media and events company with quite a large resume in its hands. They’ve organized large expos such as PAX, EGX, and Star Wars Celebration, so they’re no strangers to hosting hyped-up announcements and reveals. E3 2023 is to take place June 13-16, with the first two days being exclusive for business and press.

A “Digital Week” is also planned to start before the actual event, on Sunday, June 11, in which partners of the event will stream their external digital events. So far we know that The PC Gaming Show, Future Games Show, Guerrilla Collective, and Black Voices in Gaming will happen during this time.

With Ubisoft now out of the picture, there’s no news on who will be present at the event later this year. The organizer has claimed that a “full roster of exhibitors” would be announced closer to the event dates, so as to give the companies that will be present in the show floor a chance to make their own announcements.

Source | VGC