Hideki Sato, designer of Sega consoles and former president of the company, dies
A legendary figure known as the father of Sega hardware.

The video game world mourns the loss of one of its greatest figures. Hideki Sato, former president of Sega and designer of its consoles, has died at the age of 77. Japanese media outlet Beep21 reported on his death.
“Hideki Sato, known as the father of Sega hardware, passed away yesterday. He was a truly great man who captivated the history of Japanese video games and Sega fans around the world. The excitement and spirit of challenge from that era will, I believe, remain in the memories of many fans forever and ever. We sincerely pray for the repose of his soul,” Beep21 posted on social media when reporting on Hideki Sato’s death this weekend.
セガハードの父として知られる
— Beep21 (@Beep2021) February 14, 2026
佐藤秀樹氏が昨日ご逝去されました。
日本のゲーム史
そして世界中のセガファンを魅了された
本当に偉大な方でした。
あの時代のワクワクと挑戦心は、
未来永劫、永遠に多くのファンの
記憶に残っていくことと思います。
心よりご冥福をお祈りいたします。
Beep21
The man responsible for creating Sega’s arcade and console hardware
Hideki Sato joined Sega in 1971, becoming acting president of the company between 2001 and 2003, before leaving in 2008. He had a long career at one of the biggest names in the history of video games, being responsible, together with his R&D team, for the creation of Sega’s arcade and home console hardware.
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From the SG-1000, through the Sega Master System, Sega Mega Drive, Sega Saturn, and Sega Dreamcast. In addition to his impact on the company’s arcade side, he was the designer of the Sega System 1, as well as the SC-3000 computer. A legendary and unforgettable figure who stood out in the field of hardware creation over several decades, demonstrating his enormous ability and talent, which he always put at the service of Sega.
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