Microsoft’s strategy in recent years has been clear: maximize Xbox Game Pass to the maximum... but not necessarily to win the console war. The plans indicate just the opposite, and according to Tim Stuart, the brand’s CFO, the intention is to bring its subscription service to as many platforms as possible, even those of the competition.
This was Stuart’s claim at the Wells Fargo TMT Summit, in remarks reported in GameSpot. It’s a bit of a change of strategy. Not announcing anything broadly here, but our mission is to bring our first-party experiences [and] our subscription services to every screen that can play games,” Stuart said. “That means smart TVs, that means mobile devices, that means what we would have thought of as competitors in the past like PlayStation and Nintendo.”
“Success for us is we can keep growing that content and services revenue, I’ll say, multiple double-digits. But it’s really -- if we can grow faster than the market is growing, we are taking share in the gaming market. And that’s where we want to be”, continued Stuart. “It’s a $250 billion market. We are not $250 billion.”
Meanwhile, Stuart talks about there being “high-margin businesses” not only in terms of first-party games or subscriptions, but also in terms of advertising, where King, part of Activision Blizzard, which is already owned by Microsoft, comes into play.
Remnant II makes surprise Game Pass debut
And let’s be honest, we are talking about one of the surprises of the year. From now on we can play Remnant II through Microsoft’s service, possibly a great candidate for sleeper of this 2023 that is about to end. “Gunfire Games has been able to polish the diamond they had until giving shape to the game they probably wanted to make from the first moment,” wrote our colleagues in Spain at the time in their review. “Remnant 2 is a faithful proposal to its predecessor, but more and better in each of its sections.