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Nintendo is bringing a new official US Store to San Francisco

Nintendo is expanding its reach in the US with a second official store, set to open in San Francisco next year

Nintendo Store Nueva York canal de YouTube

Nintendo has just announced its plans to open a second official store in the United States, which will see the company extend its retail reach to San Francisco, California, in what will be its first new store in almost 20 years.

The news was revealed by Nintendo themselves through a short press release, which states that the company’s American branch has “plans to open an official store in San Francisco’s iconic Union Square, providing a way for a wide range of visitors from near and far to experience the world of Nintendo, its products, and characters.” The new store will open at some point in 2025, officially called “Nintendo SAN FRANCISCO”.

No other details have been revealed about the upcoming location, but the announcement comes as a surprise, given that the first store was opened almost 20 years ago. The New York City store has been a flagship location of the Rockefeller Center, with it becoming both a hotspot to buy official merch from Nintendo and its many games and franchises, as well as holding timely events for announcements and reveals made by the company.

Interior de Super Nintendo World (vía Nintendo Direct).
Full screen
Interior de Super Nintendo World (vía Nintendo Direct).

Ever since, this has been one of the only ways to get official merchandise aside from pop-up stores in certain events and places around the world, as well as the Super Nintendo World parks inside Universal Studios Hollywood.

Nintendo’s plans are ramping up

While the first half of 2024 has seen no major new releases by Nintendo, the company has recently announced that they plan to reveal more upcoming titles in a Nintendo Direct in June. The summer months are typically when most video game companies make some of its biggest announcements, but this time we know that they’ll focus mostly on software for the Nintendo Switch.

However, they also confirmed that news about a successor to their current hybrid console are on their way, to be shared at some point before the current fiscal year. That sets the window at any time before March 2025, with many in the industry guessing they’ll be making the announcement around November. However, no details have been confirmed yet, and this is merely speculation based on their previous hardware releases.