NVIDIA Unveils New GeForce RTX 40 SUPER Series, More Games in GeForce NOW, a Generative AI, and NVIDIA ACE

NVIDIA announced the new GeForce RTX 40 SUPER Series, new games in GeForce NOW, a generative artificial intelligence, and NVIDIA ACE at CES 2024, the region’s premier technology show taking place January 9-12 in Las Vegas, Nevada.

GeForce RTX 40 SUPER Series

The new lineup will consist of the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER graphics cards, which are based on NVIDIA’s Ada Lovelace architecture.

GeForce RTX 4080 SUPER

This GPU enables 4K ray traced gaming and is 1.4x faster than the GeForce RTX 3080 Ti without DLSS Frame Generation. It will be available on January 31 with a suggested retail price starting at $999.

GeForce RTX 4070 Ti SUPER

The ideal GPU for gaming at 1440p and up to 4K. Compared to the RTX 4070 Ti, it has more cores, an increased frame buffer to 16GB, and a 256-bit memory bus that significantly increases memory bandwidth to 672GB/sec. It is 1.6x faster than an RTX 3070 Ti and 2.5x faster with DLSS 3. It will be available starting January 24th at a suggested retail price of $799.

GeForce RTX 4070 SUPER

The RTX 4070 SUPER has 20% more cores than the RTX 4070, making it faster than an RTX 3090. With DLSS 3, its performance is increased by a factor of 1.5. It will be available from January 17 at a suggested retail price of $599.

The GeForce RTX 4080 SUPER and 4070 SUPER Founders Edition will be available directly from the NVIDIA website and select retailers. Custom GPUs will be available from leading graphics card manufacturers including ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY, and ZOTAC.

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What new video games are coming to GeForce NOW?

The next titles to be integrated into the cloud-based service will be Diablo IV and Overwatch 2 from Activision Blizzard. They will be joined by Capcom’s Exoprimal, HoYoverse’s Honkai: Star Rail, and Mainframe Industries’ Pax Dei.

When will the new GeForce NOW games be available?

Beginning in February, these titles will be added to the catalog, and the new One-Day Passes for Ultimate and Priority subscriptions will offer all the premium benefits one day at a time.

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G-SYNC comes to GeForce NOW

NVIDIA is also bringing G-SYNC technology to the cloud to improve the streaming performance of its remote service, reducing latency and minimizing flicker for a smoother gaming experience. New 60 and 120 fps streaming options for GFN Reflex mode are designed to bring the remote gaming experience closer to what we’ve seen on the PC Master Race.

Changes in Android and the incursion into the nation of the rising sun.

Mobile gamers running Google’s operating system will get 1440p resolution. And Japan will be the new country for GeForce NOW.

Generative AI

As part of the announcements, NVIDIA also unveiled AI Workbench, a unified, easy-to-use toolset that helps developers build, test, and customize pre-trained generative AI and LLM models with PC-like performance and memory consumption.

Launching in beta later this month, AI Workbench offers simplified access to popular repositories such as Hugging Face, GitHub and NVIDIA NGC, along with a streamlined user interface that allows developers to easily replicate, collaborate and migrate projects.

Projects can be scaled to virtually any location, including the data center, a public cloud, or the NVIDIA DGX Cloud, and then brought back to local RTX systems on a PC or workstation for inference and easy customization.

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NVIDIA ACE

The company also announced NVIDIA Avatar Cloud Engine (ACE), a set of production microservices that enable game, tool, and middleware developers to integrate generative AI models into digital avatars in games and applications. These will enable the creation of interactive avatars using AI models such as NVIDIA Audio2Face (A2F), which creates expressive facial animations from audio sources, and NVIDIA Riva Automatic Speech Recognition (ASR), which uses generative AI to create customizable speech and multilingual translation applications.

Developers who have announced their adoption of ACE include Charisma.AI, Convai, Inworld, miHoYo, NetEase Games, Ourpalm, Tencent, Ubisoft, and UneeQ.

Generative AI is definitely going to be a hot topic in the industry in 2024, and NVIDIA wants to have the last word.