The Pokémon card that thrashed the Van Gogh Museum is getting a reprint

In September 2023 a card went on sale exclusively in the Van Gogh Museum at Amsterdam (Netherlands), which caused scalpers and other buyers to devastate the museum, with videos on social networks that showed the chaos and madness of obtaining an object that was given to customers of the Van Gogh Museum when purchasing any other item. This was an exclusive card from the Museum at that time showing Pikachu with a Van Gogh hat, in the style of ‘Self-portrait with a gray felt hat’, a painting by said artist from 1887. The card quickly reached massive prices on sales pages and was considered the card with the highest economic value launched in 2023.

It was an official collaboration with Pokémon by the Van Gogh Museum on the occasion of its 50th anniversary, but given what happened, The Pokémon Company apologized for the fact that people with resale intentions ruined the collaboration with the museum. Several months have passed since then, but according to Pokebeach, a site dedicated to the Pokémon TCG, the company has announced that the card is going to be put on sale again, with the possible objective of deflating its value in the market.

Van Gogh-style Pikachu returns in a big way

This will be a mass reprint that aims to end scalping around a card with collaborative purposes that not everyone was able to enjoy as The Pokémon Company expected. Multiple stores across the Netherlands will receive copies of the card, and these will be given to shoppers who spend more than €29.99 on TCG products. Pokebeach estimates that there may be a total of 100,000 Pikachu Van Gogh cards across the more than 1,000 total store chains that are included in the promotion, and there are a total of 7 companies, but they have a large number of stores throughout the Netherlands.