Twitter X’s new logo only costs Elon Musk $35, and it’s not even original
A Twitter user has found out how much the logo for the site’s new name costs, and it turns out Musk simply took it from a cheap font.
It’s Elon Musk’s latest crazy move! The Tesla mogul just announced that Twitter will change its logo and name. Farewell to the emblematic blue bird. Hello to... X? How do you read this? Cross? Ex? How the hell is it pronounced? Instead of making tweets we now make exes? The more we think about it, the less we understand it. And as new information about it comes out, the more inexplicable it seems. And now, a user has just discovered how much the X logo costs and where it comes from.
The new Twitter logo (or X App, as the social network will be called from now on) is exactly the same as the glyph of the capital “X” in the “Special Alphabets 4″ font, part of the “Special Alphabets” typeface family, from Monotype. The fact is that being so, the new Twitter logo has cost Elon Musk 32 euros (around $35 USD), which is the price for the whole pack. What’s more, the designer would have paid for the cheapest possible version of the font, which is why the final logo would be a tad thinner.
Why is Twitter now called X?
Although changing Twitter’s name is inexplicable, the new name chosen does have a reason behind it. Back in the day, Paypal bought a company called X from Elon Musk. When the businessman was not yet so well known, he had a startup all about payments and money transfers that ended up being swallowed up by Paypal. Twitter (sorry, X) is expected to include banking of some sort, with a name that links it back to that first business Elon had.
The company’s new chief executive, Linda Yaccarino, spoke briefly about Twitter’s new economic features. Pay attention to her description of the social network from now on: “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
