NBA

Who will own the new NBA teams? Early candidates for Seattle and Las Vegas expansion franchises

With expansion officially underway in the NBA, the question now is who will own the two new teams set for Seattle and Las Vegas?

With expansion officially underway in the NBA, the question now is who will own the two new teams set for Seattle and Las Vegas?
David Reginek
Jennifer Bubel
Sports Journalist, AS USA
Sports journalist who grew up in Dallas, TX. Lover of all things sports, she got her degree from Texas Tech University (Wreck ‘em Tech!) in 2011. Joined Diario AS USA in 2021 and now covers mostly American sports (primarily NFL, NBA, and MLB) as well as soccer from around the world.
Update:

After much anticipation, the NBA has approved the next phase of expansion, with the league set to explore bids for two new teams.

Following approval from the Board of Governors to explore expansion in Seattle and Las Vegas, the bidding process is expected to draw some of the wealthiest investors in sports and business. With expansion fees projected between $7 billion and $10 billion per team, ownership will be limited to elite-level financial groups.

Here are some of the early names and groups to watch.

Who could own the new NBA franchises?

Seattle: Familiar names with deep pockets

Seattle’s path to an NBA return has long been tied to established local power brokers.

Jeff Bezos

The Amazon founder has frequently been linked to NBA expansion rumors. With deep ties to Seattle and the financial capability to easily meet expansion costs, Bezos would instantly become one of the most powerful owners in the league if he chooses to bid.

Local ownership groups

In addition to Bezos, multiple Seattle-based investment groups have shown interest over the years, often with a focus on restoring the SuperSonics brand and maintaining local control.

Las Vegas: Star power, uncertainty and a shifting ownership picture

Las Vegas remains one of the most attractive expansion markets in professional sports, but the race to own a franchise there is already taking unexpected turns.

LeBron James

For years, LeBron James has been widely viewed as a natural future owner for a Las Vegas NBA team, openly expressing his desire to bring a franchise to the city after his playing career.

However, that path is now far less certain. A recent report from The Athletic revealed that Fenway Sports Group, James’ longtime business partner, is not currently pursuing an NBA expansion bid. A source close to James added that without Fenway’s involvement, it is now “less likely” that he will be part of an ownership group.

While that doesn’t completely rule him out, it significantly reshapes what once seemed like the most obvious pairing in the expansion process.

Other potential ownership groups

With Fenway stepping back, the door opens wider for other deep-pocketed investors. Firms similar to RedBird Capital Partners, as well as other global sports ownership groups, could emerge as serious contenders given their experience managing multi-team portfolios and navigating large-scale media deals.

Casino and entertainment power players

Las Vegas’ identity as an entertainment capital also makes it unique among expansion candidates.

Major casino executives, resort operators, and entertainment industry figures are widely expected to explore bids, particularly as live sports continue to drive tourism and revenue in the city.

What the NBA is looking for and what comes next

The league isn’t just looking for wealth. They want stability, long-term vision, and global brand growth. Ownership groups will need to have deep financial liquidity, strong arena partnerships, media and marketing reach, and a commitment to long-term competitiveness.

With expansion fees potentially reaching $10 billion, these franchises would instantly become the most expensive teams ever purchased in sports history. That price point ensures the NBA will be highly selective, and that only the most serious bidders will make it to the final stage.

As the bidding process unfolds over the coming months, more ownership groups are expected to emerge. While Seattle and Las Vegas appear to be the clear frontrunners, the real competition may come down to who is willing to pay, and who best aligns with the NBA’s long-term vision.

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