How much will the NCAA women’s March Madness bring in revenue this year?

As the tournament progresses, it leaves a lasting impact on local economies, businesses, and communities. Let’s look into how this year’s championship is poised to make waves beyond the court. In 2022, the NCAA made $1.2 billion in revenue. The Women’s Division 1 basketball championship brought in $600 million that year. The figure is expected to rise due to the $920 million broadcast deal that ESPN signed in 2024 for the rights over the next eight-year.

Record-Breaking Attendance and Ratings

The 2024 tournament kicked off with a bang, setting new attendance records during the opening rounds. A staggering 292,456 fans flocked to arenas for the first- and second-round games, surpassing last year’s numbers by 60,779 fans. Notably, Iowa City emerged as a standout host, boasting sellout crowds totaling 28,764 fans. The electric atmosphere in these arenas reflects the passion and dedication of fans who come to support their favorite teams.

Television viewership has also soared. The Women’s Selection Show, which reveals the tournament bracket, averaged 1.94 million viewers—a remarkable 52% increase from 2023. This surge in interest makes it the most-watched edition in two decades. Fans across the nation are tuning in via ESPN platforms, celebrating the talent, resilience, and competitive spirit of women’s college basketball.

Economic Boost for Host Cities

The economic impact of hosting NCAA tournament games extends far beyond ticket sales. Local businesses thrive as fans dine at restaurants, shop for team merchandise, and explore the host city’s attractions. Hotels, transportation services, and hospitality sectors experience increased demand, providing a much-needed boost to their revenue.

Cities strategically bid to host tournament games, recognizing the potential windfall. The influx of visitors injects vitality into the local economy, creating jobs and fostering community engagement. Whether it’s a small college town or a bustling urban center, the tournament leaves its mark on the host city’s financial landscape.

Celebrating Women’s Athletics

Beyond the economic figures, the Women’s NCAA tournament celebrates the remarkable achievements of female athletes. These players dedicate countless hours to honing their skills, balancing academics and sports. Their commitment inspires young girls and boys alike, proving that excellence knows no gender boundaries.

As the tournament progresses through regional play in Albany, New York, and Portland, Oregon, fans can expect more heart-stopping moments, buzzer-beaters, and Cinderella stories. Whether you’re cheering from the stands or watching from home, remember that this championship isn’t just about basketball it’s about resilience, teamwork, and the indomitable spirit of women athletes.