NCAA FOOTBALL
NCAA football: How much is Shedeur Sanders’ NIL deal worth? Colorado Buffaloes QB’s valuation
In the 2024 season to date, Sanders had 445 yards, four touchdowns, and one interception in a win over North Dakota State.
Coach Deion Sanders has been a game-changer for the University of Colorado football team, being instrumental in drawing attention from millions of nationwide viewers. Celebrities such as Lil Wayne, Offset, Dwayne “The Rock” Johnson, and NBA players Kyle Lowry and Kawhi Leonard have attended games in Boulder.
Sanders’s impact on the team is called the “Prime effect.” His confidence, coaching skills, and inspirational quotes contributed to the team’s success. Three of Colorado’s top NIL earners this season are Sanders’ sons, Shedeur and Shilo, and Travis Hunter. All three players transferred from an HBCU, Jackson State, to Colorado last season.
Shedeur Sanders, a junior quarterback, has become a star player with his impressive performance on the field. With over 2 million followers on social media, he has already signed several deals with big brands, including Oikos, Gatorade, and Mercedes-Benz. In August 2024, Sanders sealed a significant footwear and apparel deal with Nike. This partnership is expected to dramatically increase the young players wealth.
According to On3, Shedeur Sanders’ NIL deals are valued at $5.1 million, making him the sixth most valuable player in college football. He is believed to make up to $10 million in NIL deals in the future, which is more than three times the average NFL player’s salary.
Shedeur Sanders’ net worth
Sanders currently has a net worth estimated between $2 million and $3 million. The quarterback has acquired a significant part of his wealth through his multiple NIL deals in college football. However, it’s still far behind Deion Sanders’ staggering net worth of $50 million.
The connection with his father on and off the field has proven highly advantageous. It has opened numerous opportunities for him to establish partnerships and secure sponsorships with major brands. The relationship is also smoothly moving toward the NFL.
College sports with the most NIL deals are football, men’s basketball, women’s basketball, and women’s volleyball, in that order, according to Opendorse.
“NIL money, that’s a real part of college football now,” former University of Colorado and NFL football player Tyler Polumbus commented for CBS briefly after Sanders took the coaching job at Colorado. “I never thought that Colorado would be able to live in that world and compete in that world, but with Deion Sanders it becomes a whole new land of opportunity.”