NCAA
What is Drew Allar’s NIL value? The Penn State QB’s endorsement deals
The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from sponsorship deals.
Quarterback Drew Allar will lead Penn State into the Orange Bowl against Notre Dame on Thursday, knowing that his team is one win away from a national title game.
Allar, still only 20 years old, joined the Nittany Lions as a five-star recruit and the top-ranked QB of his high school class in 2022. From a young age he has looked destined to play in the NFL but he has turned down the opportunity to declare for the 2025 NFL Draft.
Staying at Penn State for a third year will give him extra time to hone his game and prepare himself for the blinding glare of elite-level professional sport. Also, since the NIL ruling of 2021, he doesn’t have to wave goodbye to college before he can start making some money. As one of the most talented players of his cohort, Allar takes home a significant amount from sponsorships.
How much does Drew Allar earn from NIL?
The abbreviation NIL stands for ‘name, image, likeness’ and relates to the sponsorship opportunities that are now available to top college players. College players were previously banned from profiting financially from the game but the 2021 NCAA rule change gives them the opportunity to make sponsorship deals with some of the nation’s biggest brands.
On3 estimates that Drew Allar’s NIL deals at Penn State are worth around $1.9 million.
He has signed deals with the likes of Success with Honor, EA Sports, Frosted Flakes, Bose, Kiwiclo, Exit 56 Publications, Urban Outfitters and Happy Valley United.
Allar is one of the most recognisable names in college football at the moment and he’s willing to share some of the spoils of his success. He gifted high-end Bose headphones to the entire Penn State offensive line. His deal with Kellog’s Frosted Flakes included a $30,000 donation being made to Pennsylvania middle schools.
The change to NIL rules has been seismic in the world of college sports with many players now earning a very good salary while still in school. ESPN reports that even the 100th-ranked college athlete has NIL worth $583,000.
The most valuable of all is Colorado QB Shedeur Sanders, who tops the list at $4.7 million. He is a prodigiously talented player but his value is further increased by the fact that his father is Deion Sanders, a two-time Super Bowl champion and 16-year NFL veteran.
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