Dallas Cowboys criticized for partnership with pro-gun coffee company

The Dallas Cowboys announced that they were entering into a marketing partnership with pro-gun company Black Rifle Coffee, and quickly drew criticism on social media.

The veteran-owned company offers products with names such as the “AK-47 Espresso Blend”, the “Murdered Out Coffee Roast”, and the “Silencer Smooth Coffee Roast”. Their logo features a military-service rifle.

‘America’s Team’ meets ‘America’s Coffee’

The Cowboys declared the agreement between “America’s Team” and “America’s Coffee” in a tweet, which gave details of a contest offering tickets to a home game and a subscription to the coffee company. The organization intends to sell coffee products during home games this season, with team owner Jerry Jones stressing the company’s work for veterans and first-responders.

The tweet quickly received hundreds of comments, many of them critical, saying that the organization could have chosen a better time for their announcement.

The partnership was revealed a day after a gunman shot into a crowd of spectators during a Fourth of July parade at Highland Park in Illinois, killing seven people and injuring dozens of others.

The tie-up also comes about a month after the Cowboys donated $400,000 to the victims and survivors of a mass shooting at the Uvalde Elementary School that killed 19 children and two teachers.

Conservatives and gun-rights supporters are associated with the Black Rifle Brand.

Shooter Kyle Rittenhouse, who was acquitted of all charges in his involvement in the Kenosha, Wisconsin unrest where he fatally shot two men and wounded another, has been seen wearing Black Rifle Coffee apparel.