Goodbye to Chain Gang: how the new Hawk-Eye virtual measurement works in Super Bowl LX

The NFL announced ahead of the 2025 season that it would be phasing out the traditional chain-gang measurements as it implemented an electronic system to determine ball placement after each play.

The 2025 season has been a showcase of technological innovation, with the league introducing a Hawk-Eye system to measure downs, replacing the old chain system operated by a couple of individuals. That said, it’s fair to say it’s flown under the radar of many observers.

However, it’s worth noting that the chain gang has still be present, serving as a backup for any times that the tech somehow breaks down.

Hawk-Eye to measure downs faster

Hawk-Eye reviews have been said to be taking an average of around 30 seconds, compared to the 75 seconds for chain measurements.

Before the 2024 season, the NFL tested the Hawk-Eye technology in partnership with Sony during some preseason games. It’s important to note that the technology cannot yet track the ball itself; officials must place it on the field, but replay assistance will confirm the accuracy of the placement. Here’s a look at how it works:

Keep your eyes out during Super Bowl LX as the technology is used again for decisions that could potentially help decide the destination of the Vince Lombardi trophy. What are the chances that a controversial Seattle-helping call sees it being changed to the Seahawks Eye?

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