How much did Bad Bunny get paid for performing at Super Bowl LX halftime show?
Bad Bunny put on a stunning halftime show at SB LX - but how much is he pocketing?
With the Super Bowl halftime show over, which saw Puerto Rican pop sensation Bad Bunny take to the stage to perform at Levi’s Stadium, thoughts turn to other aspects.
As with everything in American sports, money is top of the list of things that matter, but it is not the same for this spectacle: Mr Martínez Ocasio received no money for his talents on the night.
At first glance, it seems almost unthinkable that one of the most streamed artists in the world would not receive a big payout for one of the most watched television slots in sport on the American continent.
Bad Bunny, Album of the Year pic.twitter.com/o6i3rlkx7C
— Rolling Stone (@RollingStone) February 2, 2026
However, unlike most concert gigs, the NFL does not give an appearance fee to the artist who headlines the Super Bowl halftime show. That means Bad Bunny will not receive a direct performance fee from the NFL for his appearance in Santa Clara.
Instead, what happens is more symbolic than financial. The league and its sponsor, in recent years Apple Music, take on the hefty production costs and logistics, which include everything from staging, to lighting, sound, pyrotechnics and travel. Estimates put total production budgets for Super Bowl halftime shows anywhere between roughly $10 million and $20 million, though this money goes into the spectacle itself rather than into the headliner’s back pocket.
But don’t worry, he won’t be going behind on his mortgage payments. Bad Bunny will be compensated through the union-mandated minimum payment for rehearsals and stage time but that is usually a very small sum in the context of his usual earnings and global status. Reports suggest this figure can be well under $2,000.
The answer to your burning question - why on Earth would he agree to do it then? - is simple: exposure. The Super Bowl halftime show is a global showcase with an audience often exceeding 100 million viewers. For musicians, the commercial benefit comes from the dramatic boost in streaming, catalog sales and visibility that almost always follows such a performance.
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