SUPER BOWL LVII
How much does a Super Bowl TV commercial cost? What brands have bought air time?
TV time is very coveted during the Super Bowl as brands seek to advertise during the most important game of the year.
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Tonight, the 57th edition of the Super Bowl will take place at State Farm Stadium in Glendale, Arizona, where the Kansas City Chiefs and Philadelphia Eagles will meet for the coveted Vince Lombardi Trophy.
Being one of the most important sporting events of the year, the Super Bowl generates large revenues, which is why it has become synonymous with advertising investment for various companies and brands seeking global visibility.
Given the game’s tremendous reach, commercials, and banner ads during the Super Bowl broadcast are exorbitant in cost.
How much does a commercial for Super Bowl 2023 cost?
Due to the millions of viewers that the Super Bowl gathers, the cost of advertising space has increased exponentially over the years.
For the 57th Super Bowl, brands that want 30 seconds of advertising during the event will have to pay between $6 million and $7 million, according to Variety and Forbes. The company in charge of broadcasting the game this 2023 will be Fox.
Considering that most ads last approximately one minute, the mentioned cost doubles since it represents twice the time offered for a commercial on television.
In addition to the cost of advertising space, brands also have to pay production costs, as well as the crew and actors. According to local ad executives who have worked on Super Bowl ads, a celebrity typically charges anywhere from $500,000 to $2 million, depending on the brand and commercial.
What brands will appear in the 2023 edition?
Brands that have already released teasers for their Super Bowl 2023 commercials include Bud Light, Budweiser, Booking.com, Doritos, General Motors, Heineken, Hellmann’s, Kia, Michelob ULTRA, Mars’ M&Ms, Oikos ( Danone), Pepsi, Planters, Pringles, PopCorners, Rémy Martin, Tubi, Uber, and Workday, just to name a few.
In 2022, the Super Bowl was watched by more than 112.3 million people, according to information from Forbes. That year, companies paid about $6.2 million for a 30-second commercial.