How much does Rihanna get paid for performing at the 2023 Super Bowl Halftime Show?
When she takes to the stage on February 12th, for Super Bowl LVII it will be the first time that the internationally acclaimed artist is performing in five years.
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There aren’t many stages bigger than that of the NFL’s Super Bowl, which is precisely why only the biggest stars are invited to perform. With that, one has to wonder how they are compensated. Are they paid and if so, how much?
Rihanna to star in Super Bowl LVII halftime show
Depending on your vantage point, you might think that the half time show of the Super Bowl is bigger than the game itself. From its multi-million-dollar television commercials, to the top tier talent that performs live on stage, the grandeur of the production is truly something to behold. Needless to say, the stage has been graced by some of the music’s most recognizable artists and musicians including the likes of Sean P. Diddy Combs and Paul McCartney. Now, we can add Rihanna to that list.
Currently worth an estimated $1.4 billion, Rihanna is currently the wealthiest musician in the world. Born in Barbados, the 34-year-old is by far one of the most successful artists of her generation, with a career that has seen her register 14 consecutive No. 1s on the Billboard charts and more than 60 million albums sold. Yet to be fair, the large majority of her worth comes from her moves in fashion and cosmetics. Between her Fenty Beauty Brand - co-owned by LMVH of France - and her Savage x Fenty lingerie company, the starlet has shown that her knack for navigating the board room, is as spot on as her ability to churn out hits.
Rihanna and the NFL haven’t always got along
You may or may not recall, that back in 2019 Rihanna was actually invited to perform for the NFL’s biggest halftime show, but famously declined. In a show of solidarity with for 49ers QB, Colin Kaepernick, the singer refused the offer. Kaepernick claimed at the time, that he had been blacklisted by the NFL and its owners for taking a knee during the national anthem in a show of protest against police brutality and racial inequality. Later that year, Rihanna herself explained her decision in an interview. “I couldn’t dare [perform]. For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler,” she said. “There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.”
What has changed between Rihanna and the NFL?
To be honest, nothing that we know of. Where the artist herself is concerned, there has been no public acknowledgement of any “make up” session between herself and the league. On the other hand, there are a few things to consider: Firstly, the NFL did arrive at a $10 million settlement with Kaepernick. Then, we have the fact that league also signed a multi-year deal with Jay-Z and his Roc Nation agency back in August of 2019, with the express purpose of producing the Super Bowl’s halftime show. Not only has Roc Nation seemingly made an effort to promote the use of more black talent for the show, but Rihanna is in fact signed to the label.
So how much will the NFL pay Rihanna?
Generally speaking, halftime performers at the Super Bowl aren’t paid an appearance fee, however, with a viewing audience of more than 100 million people, the Super Bowl offers those on stage an almost guaranteed increase in streams and sales. Of course, all travel and production costs for artists are covered by the NFL. To give you some perspective on that, Dr. Dre saw his streams on Spotify increase by 185% following his performances at last year’s show.
Ok, but what about the Super Bowl itself?
In some ways, this year’s Super Bowl is the perfect display of the two sides of any team sport: defense and offense. The Chiefs have been nothing short of sensational this year, having led the league in both points scored and yards gained. The Eagles on the other hand, have made history with the number of sacks that they have posted. This is also the first Super Bowl in which we will have two starting Black quarterbacks. Indeed, Philly’s Jalen Hurts and KC’s Patrick Mahomes are two of the most promising signal callers in the league today.
We’ve also got a family affair in the big game, with the brothers Kelce taking on each other. Travis of course plays for the Chiefs, while his sibling Jason is an Eagles player. Lastly, we’ve got the coaches. The Chiefs’ Andy Reid is legendary and believe it or not has coached both teams. Indeed, during his 14 seasons in Philly (1999-2012) he led the Eagles to six NFC East titles and a Super Bowl appearance. On the other side we’ve got Nick Sirianni, who actually worked with the Chiefs earlier in his career. With context like this, expect an epic show.