NFL and Netflix break new ground with a Christmas hit

This December 25th was a particularly special day for the National Football League (NFL), as it partnered with Netflix to bring American football to millions of households worldwide.

The collaboration was a resounding success, with the highlight being the highly anticipated Kansas City Chiefs vs. Pittsburgh Steelers game held at Acrisure Stadium in the ‘City of Bridges.’

According to statistics provided by Netflix and NFL Media, viewers from over 200 countries tuned in at some point to watch the Chiefs, led by Patrick Mahomes and Travis Kelce, face off against the Steelers.

NFL breaks records with Netflix

This matchup has since become the second most popular live event ever streamed on Netflix. Additionally, nearly one-third of Netflix’s global audience tuned in to the game, contributing to the platform surpassing its previous peak for simultaneous Christmas viewership in the past four years.

In the United States alone, the enthusiasm was evident. Just 10 minutes before kick-off, viewers from all 50 states were already watching the pre-game show. Nearly 200 counties also tuned in to the game preview, reflecting the widespread interest in this historic event.

One of the standout moments of the NFL-Netflix partnership was the special introduction for the Christmas Day game. The broadcast began with the message: “Netflix welcomes you to a special presentation of the National Football League Christmas Day.”

This was immediately followed by Mariah Carey performing her holiday classic, “All I Want for Christmas Is You,” accompanied by highlights from past Kansas City Chiefs and Pittsburgh Steelers games, setting the festive tone for the evening.

Ravens Dominate Texans

The other Christmas Day game featured the Baltimore Ravens taking on the Houston Texans. The Ravens secured a decisive victory at M&T Bank Stadium with a score of 31-2 over the Texans at NRG Stadium. Quarterback Lamar Jackson threw for 168 yards, completing 10 of 15 passes, including two touchdowns. Jackson also contributed a rushing touchdown, while Derrick Henry and Mark Andrews added to the team’s stellar performance.

Adding to the spectacle, Beyoncé delivered an electrifying halftime show in her hometown of Houston, captivating millions of viewers worldwide. Netflix announced that this performance will soon be available on its platform as a standalone feature, allowing fans to relive the unforgettable moment.

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