Super Bowl 2023: how much do tickets cost as a resell?
The gaping disparity in prices between the AFC and NFC Championship games was a huge talking point. But Super Bowl LVII has left fans agog.
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Football fans are being fleeced. Any way you look at it, we are being taken for mugs. The numbers simply do not lie.
A ticket to Super Bowl I would have set you back $10, which is the equivalent of $79 today. The average price for a ticket to Super Bowl LVII is $9000, an 11392% rise in real value.
Of course, there are cheaper options, but none are anywhere near that $79 figure. In fact, none of them are even in the hundreds. The cheapest resale ticket on the market is $3483 at StubHub. SeatGeek and Vivid Seats list the same price, although Ticketmaster lists the lowest price as $4600. Guess which one is the “approved” NFL partner.
In the minds of most fans, those should be the executive, VIP, private box range of prices. But no. The top end of the price range is… are you sitting down?… $400,000.
Let that sink in.
Four hundred THOUSAND dollars.
You can either buy an apartment in Manhattan, a house in Queens, or a ticket to the Super Bowl. No joke. I just checked Realtor.com as I wrote this and that is a legit stat.
Surely the players in the NFL, the overwhelming majority of whom come from very humble backgrounds, would prefer to play the biggest game of their life in front of true fans, their own people, rather than the pampered select.
Or perhaps they are simply being realists, recognizing which section of society is the true source of all of those multi-million dollar contracts.
Food for thought: although ticket scalping has a very bad image, it isn’t actually illegal. And that is what these resale sites are engaged in. Ticket scalping.
Going to a football game, even the season final championship game, should not be a once-in-a-lifetime experience. Football is about season tickets, it is about lifelong fandom, and a personal tie to the team that transcends business and money. The NFL has perhaps lost sight of that and as long as they wink at the discourse of ticket scalping, things will only get worse.
So much for the fans.