What are the international markets that each NFL team has access to?
The NFL has expanded its Global Markets Program during year two, with two new clubs and four new markets, bringing the total to 21 teams and 14 territories.
The National Football League has announced that in the second year of its Global Markets Program, participation has grown to 21 franchises across 14 international markets.
Previously referred to as the International Home Marketing Area, the Global Markets Program grants NFL clubs access to international areas for marketing, fan engagement, and commercialization as part of the NFL’s long-term plan to spread the game and their brand globally.
New for this year are the New Orleans Saints, who have been granted international marketing rights in France, the first club to enter the French market.
The Pittsburgh Steelers have expanded their rights from Mexico to now include the Republic of Ireland and Northern Ireland, where they will join the Jacksonville Jaguars who are also expanding from the UK into the Emerald Isle.
The Atlanta Falcons have entered the German market, the fifth team to do so. Three teams already in Germany, the Kansas City Chiefs, the New England Patriots, and the Tampa Bay Buccaneers have been granted the right to expand into Switzerland and Austria.
Clubs are awarded rights for at least a five-year term through the program. During this period, a club has the rights to pursue activities in that international market that are largely consistent with what they can do in their home market.
New Orleans Saints owner Gayle Benson said, “We are excited for our club to be awarded France as part of the NFL Global Markets Program. New Orleans and France have enjoyed a unique cultural connection for centuries and we are excited about working with the NFL and our partners in France to grow the game of American football. In addition to having the opportunity to market our team in France, we are looking forward to promoting our city and state and driving investment in local and regional businesses.”
With a particular focus on community-themed events, the first year has seen the growth of flag football in international markets, with a focus on building community experiences to engage young people in the sport.
Here are all of the participating teams and markets for 2023.
|Austria||Kansas City Chiefs, New England Patriots, Tampa Bay Buccaneers|
|Australia||Los Angeles Rams, Philadelphia Eagles|
|Brazil||Miami Dolphins Canada Minnesota Vikings, Seattle Seahawks China Los Angeles Rams|
|France||New Orleans Saints|
|Germany||Atlanta Falcons, Carolina Panthers, Kansas City Chiefs, New England Patriots, Tampa Bay Buccaneers|
|Mexico||Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Pittsburgh Steelers, San Francisco 49ers|
|New Zealand||Los Angeles Rams, Philadelphia Eagles|
|Republic of Ireland||Jacksonville Jaguars, Pittsburgh Steelers|
|Spain||Chicago Bears, Miami Dolphins|
|Switzerland||Kansas City Chiefs, New England Patriots, Tampa Bay Buccaneers|
|United Kingdom||Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets, Pittsburgh Steelers (Northern Ireland only), San Francisco 49ers|
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