NFL
Which are the new teams and markets on the NFL global expansion plan?
As part of its Global Markets Program, four new clubs and five new markets are set to participate in 2024.
The National Football League (NFL) is making significant strides in its global expansion efforts. In an exciting development, the league has announced the addition of four new clubs and the entry into five new markets as part of its Global Markets Program (GMP) for the 2024 season. This expansion aims to enhance brand awareness, engage fans, and create commercial opportunities beyond the United States.
The GMP was first launched in 2022, and it grants NFL clubs international marketing rights. These rights allow clubs to extend their reach and connect with fans in various countries. Through fan engagement, events, and strategic partnerships, the NFL aims to foster a global community of football enthusiasts.
Which new clubs have joined the GMP in 2024?
Cleveland Browns: The Browns now have rights in Nigeria, opening up exciting possibilities in this vibrant African market.
Detroit Lions: The Lions have secured rights across Austria, Canada, Germany, and Switzerland. Their presence in these countries will undoubtedly contribute to the growth of NFL fandom.
Indianapolis Colts: The Colts’ GMP rights extend across Austria and Germany, allowing them to engage with fans in these European nations.
New York Giants: The Giants have been granted rights in Germany, further expanding their global footprint.
What new markets are being opened up by the GMP in 2024?
Argentina: The Miami Dolphins now hold rights in Argentina, tapping into the passion for football in South America.
Colombia: The Dolphins also enter the Colombian market, aiming to connect with fans in this soccer-loving nation.
Japan: The Los Angeles Rams have secured rights in Japan, a country known for its sports culture and technological innovation.
Nigeria: The Cleveland Browns extend their reach to Nigeria, a nation with a growing interest in American football.
South Korea: The Rams also venture into South Korea, where sports enthusiasts eagerly follow global leagues.
The momentum of the Global Markets Program reflects the dedication of NFL clubs to growing the game worldwide. By strategically aligning with the league, clubs are seizing opportunities in new markets and deepening their connections with fans. As the 2024 season unfolds, we eagerly anticipate the impact of this program on fandom and global growth.