This month, the NFL is once again paying tribute to the U.S. armed forces as part of an initiative that has raised millions of dollars.

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During November, NFL coaches and players will be sporting special camouflage-print hoodies, as part of the league’s annual ‘Salute to Service’ initiative.
Organized around Veterans Day on Nov. 11, Salute to Service is a tribute to the U.S. military. Established in 2011, the campaign “represents the NFL’s unwavering dedication to honoring, empowering, and connecting with our nation’s service members, veterans, and their families,” the league says.
Throughout our Salute To Service game tomorrow, we'll be honoring and recognizing all who have served or are currently serving in our military.
— Minnesota Vikings (@Vikings) November 8, 2025
Share photos and stories of your loved ones using #SkolSalute for a chance to have them featured on the video board. pic.twitter.com/aplmDZpWZ9
How much money has Salute to Service raised?
In the 14 years since its creation, Salute to Service has earned more than $75 million through fundraising efforts in partnership with the Bob Woodruff Foundation, Pat Tillman Foundation, Tragedy Assistance Program for Survivors, United Service Organizations and Wounded Warrior Project.
Among the ways in which Salute to Service raises money is by selling the special-edition apparel that NFL coaches and players can be seen wearing during November. You can purchase these items via the NFL’s online store.
things we love to see: @Ctillman04 back in action 🤝 pic.twitter.com/3jbU63FcCj
— Cleveland Browns (@Browns) November 9, 2025
“NFL proud to highlight those who serve our country”
“We are grateful for the men and women serving in our armed forces for the many sacrifices they make every day while defending our country,” NFL commissioner Roger Goodell said back in 2023.
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“Their courage and dedication assure us so many important freedoms, and the opportunity to enjoy a little football."
Salute to Service 🫡🇺🇸@USAA | #WeAreTheKrewe pic.twitter.com/kXVdtld2ov
— Tampa Bay Buccaneers (@Buccaneers) November 9, 2025
“Salute to Service has allowed the NFL family to convey our thanks to service members, veterans and their families and support organizations within the military community across the world. The NFL is proud to highlight those who have served and currently serve our country.”


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