Who are Ferrari’s new sponsors in Miami?

The famous Ferrari red is being partially replaced by two shades of blue this weekend for the Miami Grand Prix celebrations, and this added attention will not disappoint the iconic Italian brand’s many sponsors. And there’s one new partner that has joined the list in recent weeks.

HP joins Ferrari’s long list of sponsors

That’s right, the team, with drivers Charles Leclerc and Carlos Sainz behind the wheels, has been gearing up for Sunday’s Miami Grand Prix following the announcement of a multi-year partnership with HP. This collaboration solidifies HP’s position as the new title sponsor of Ferrari’s motor racing team.

The partnership between Ferrari and HP was unveiled in a joint statement although financial specifics were not disclosed. However, what is clear is that the HP logo will take center stage on Ferrari’s Formula 1 cars as they hit the track in Miami, with the moniker “Scuderia Ferrari HP.”

What HP brings to Ferrari

To commemorate this historic alliance, Ferrari will unveil a special edition car livery designed exclusively for the Miami Grand Prix, showcasing the fusion of high-performance engineering and technological innovation. Ferrari’s decision to embrace HP as its title sponsor comes after the expiration of its previous partnership with Philip Morris’s Mission Winnow at the end of the 2021 season. Now, with HP onboard, Ferrari is set to revolutionize its racing operations with cutting-edge technology and services provided by the global PC vendor.

As part of the deal, Ferrari will leverage HP’s array of high-performance products and services, including adaptive PCs, collaboration tools, and printing capabilities. This integration aims to enhance training precision and strategic decision-making for Scuderia Ferrari HP, both on and off the track.

In addition to driving performance on the racing circuit, Ferrari and HP are committed to fostering sustainable innovation and expanding educational initiatives within their teams and communities. This shared vision underscores their dedication to pushing boundaries and driving positive change in the world of motorsport.

All eyes will be on Scuderia Ferrari HP as they showcase the power of collaboration between two industry giants. As the countdown to race day begins, anticipation is mounting as fans eagerly await the debut of Ferrari’s new era with HP at the helm.lues of innovation, craftsmanship, and passion that define the Ferrari brand.A

Full list of Ferrari partners

Many eyes will be on Scuderia Ferrari HP in Miami as they showcase the power of collaboration between two industry giants. Red Bull’s Max Verstappen is an unsurprising name in pole position but Leclerc and Sainz fall in just behind.