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2026 FIFA World Cup logo revealed | Here’s what it looks like

2026 FIFA World Cup logo

That's a wrap!

Though we hate to leave you on a somewhat anticlimactic note, the time for us to say goodbye has come.

It was a mixed bag, the unveiling of the 2026 FIFA World Cup logo.We got to see some legends of the game, including a few we haven't seen in quite some time like Jorge Campos and Alexi Lalas.

Yet, the actual logo - we've got to admit - has left us a little puzzled. With that said, be sure to check in with us as we continue to bring you updates along the road toward the tournament itself in 2026. Goodnight!

Paul Rudder

The reviews aren't getting better

At least this take didn't reference pet produced art, or blatantly insult it. On the other hand,a raving review it was not.

One can only hope the tournament itself - when it rolls around - doesn't garner similar opinion.

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Some have taken issue with the 2026 FIFA World Cup logo

It would be safe to safe that not everyone is impressed by FIFA's apparent minimalist approach to the logo's design. Indeed, some flat out called it awful, while other's took a slightly more creative stance on the newly unveiled design...

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The view from above

An areial shot of the new 2026 FIFA World Cup logo being displayed on top of SoFi Stadium, the home of the Los Angeles Rams.

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Another look at the 2026 FIFA World Cup logo

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Presenting the 2026 FIFA World Cup logo!

The logo for the first ever tri-nation edition of the FIFA World Cup has now been presented!

With 48 teams competing across 16 cities in three host nations, the summer of 2026 will be all about the number 26, as it's the 26th edition of the planet's biggest sporting event, the FIFA World Cup!

 

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Someone is excited

The president of FIFA could barely contain himself ahead of the big moment.

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The moment has arrived!

2-time World Cup winner, Ronaldo, or Il Fenomeno as we know him is on the stage and joined by FIFA president Gianni Infantino. The time has come!

Paul Rudder

Jorge Campos with a cheeky but true jab

Representing Mexico at the official 2026 FIFA World Cup brand launch, the legendary Mexican goalkeeper made it clear where his allegiances lie as he responded only in Spanish. "In Mexico, Spanish is spoken," he said in his native tongue.

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FIFA World Cup 2026: The host cities of USA, Mexico and Canada have been revealed

In case you're wondering about where and when? Take a look at the host cities for the 2026 World Cup.

Paul Rudder

The 2026 World Cup will be historic

With 32 teams now becoming 48 and a total of 16 host nations across three nations, the 2026 World Cup will represent a number of firsts for the tournament that's about to give us it's 26th edition.

There is no doubt that between the U.S.A., Canada and Mexico, we're in for a tournament that won't just be historic in nature, but absolutely epic!

Paul Rudder

The show has begun!

With former US national team captain Alexi Lalas and Ana Jurka hosting the event, we've got a plethora of football stars in attendance at the iconic Griffith Observatory in the hills above Los Angeles.

 

Paul Rudder

Canada is ready!

As one of the host nations, there will be a special focus on Canada, but that's something their coach seems to be embracing.

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It's almost time

We're now just a few minutes away from FIFA's official launch of the 2026 World Cup logo. We hope you're read as we prepare for this first step on the journey to the tournament which will be held for the first time in three nations: the U.S.A., Canada and Mexico!

Paul Rudder

The preliminary design

Here's a look at the early stages of development for the logo of the 2026 FIFA World Cup, which is to be held in the U.S.A., Canada and Mexico.

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Cultured Controversy

Qatar's logo for the tournament encapsulated many interesting aspects of the country's rich history and culture as well as it's location, as seen in the image below. On top of that, the nation provided perhaps one of the most exciting tournaments to date.

Yet, it's got to be said that the logo also elicited a large amount of animosity. Not for it's imagery, but rather because of the immense negative press that Qatar received, due to the treatment of migrant workers who were used to build the stadiums.

With that said, it represents one more step in the evolution of FIFA World Cup logos, as it departed from the previous trend of 'flat' abstract representations, to a more three dimensional image.

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2026 FIFA World Cup logo reveal - live stream

It's launch night for the 2026 FIFA World Cup logo! Be sure to tune in as the big event comes to you live from Los Angeles!

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Italia 90 was one of the classics

Though not actually the logo but the mascot, 'Ciao' as he was known due to the common Italian greeting, was a stick figure which featured the country's tri-color (red, white and green) as well as a football for a head.

Interestingly, his body spelt the world 'Italia' when deconstructed and reconstructed. Designed by Lucio Boscardin, it remains to this day one of the more iconic images in the history of the branding of the FIFA World Cup.

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FIFA's World Cup logos of the past

From 1930 all the way to 2022, FIFA's logos have been as iconic as they've been inclusive of the host nation's colors and ethos. What will the Americas give us in 2026?

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Welcome to the 2026 FIFA World Cup logo reveal!

It's time for the first part of the exciting journey toward the 2026 FIFA World Cup and we're happy to welcome you!

Tonight we'll be witnessing the unveiling of the tournament's official logo and with football's biggest party being hosted by a historic three nations - the U.S.A., Canada and Mexico - we expect the logo to be as impressive as it will be intriguing.

Be sure to stay with us as we take you through the big event which is being hosted in Los Angeles andbegins at 10:45 p.m. ET!

Paul Rudder