SOCIAL MEDIA
Cristiano Ronaldo effect sees Al Nassr soar above Premier League teams
The Riyadh club has seen the number of social media interactions increase in the month of January, and there is an obvious reason why.
The global impact of Cristiano Ronaldo’s arrival in Saudi Arabia has caused a sensation at Al Nassr, with an overwhelming amount of news and coverage generated about the team and the league championship. The Portuguese star’s presence has shone a spotlight on the Saudi league, propelling Al Nassr into the top four clubs generating the most interactions across social media platforms in January.
Ronaldo’s social media boost for Al Nassr
According to data from DeporFinanzas, the Riyadh-based club achieved 150 million interactions, a remarkable achievement that is still some way off in comparison to Real Madrid (209 million), PSG (207 million), and Barcelona (203 million), but is a meteoric rise for the Arab team since Ronaldo joined their ranks, taking them above Manchester United, the top Premier League club on the list.
Breakdown: Twitter, Instagram, TikTok
The impact of the Portuguese player’s arrival on Al Nassr’s social media presence has been remarkable. On Twitter, the club achieved 12.5 million interactions, ranking third behind only Barcelona and Galatasaray. Similarly, on Instagram, Al Nassr has risen to fifth place in terms of follower growth. On TikTok, the club’s posts garnered an impressive 166 million views.
Al Nassr continues to reap the benefits of the Cristiano transfer, with their name and image gaining worldwide recognition. Exactly what the regime was targeting...