Former Spain manager fired for abusing ChatGPT

Robert Moreno’s story at Sochi ended sooner than expected. It was in September that the Russian club announced the departure of the Spanish coach, who had begun his adventure in the Russian Premier League in December 2023. Moreno experienced everything during his time in Russia – relegation, an immediate promotion and even a spell in hospital.

A few days ago, news broke in Russia that Moreno, the former Spain head coach, had been a regular user of ChatGPT. More details then emerged about the possible reasons behind his exit from Sochi. Andrei Orlov, the club’s former general director, accused him of relying on artificial intelligence during his months in charge.

According to the Russian executive, Moreno used it to set his starting lineups, decide when to substitute players and even to apply techniques such as waking the squad at 5 a.m. He also turned to AI to plan travel, with one itinerary for a trip to Khabarovsk reportedly leaving players without sleep for 28 hours. “I asked him: ‘Robert, everything looks great, but when are the guys supposed to sleep?’” Orlov admitted.

Moreno also allegedly consulted ChatGPT to look for a No 9 on the transfer market. The club signed Kazakhstan striker Artur Shushenachev, but the move failed to deliver the expected results. “For Moreno, ChatGPT became one of his main working tools,” Orlov lamented.

The reality is that Robert Moreno left his post on September 1, 2025, with Sochi bottom of the Russian league after seven games. Now 48, Moreno is still waiting for a new opportunity on the sidelines.

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