Nike set to sponsor Mexico’s Liga MX Femenil
Oregon (US) based sportswear manufacturer Nike furthers their commitment to women’s football by agreeing a sponsorship deal with Liga MX Femenil.
Mexico Women’s top flight Liga MX Femenil and Nike have penned a joint venture that will see the famous swoosh brand become the official sponsor of La Liga Feminil as of the 2023 Apertura season with the Nike ball to be used in all categories in women’s football in Mexico.
The news is positive for one of the continually growing women’s leagues in the Concacaf region with constantly growing attendances at games and more than one million followers across their digital platforms.
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The move shows Nike’s commitment to the women’s game after their deals in the United States of the NWSL and in England with the Barclays Women’s Super League, generally regarded as two of the best women’s leagues in the world.
President of Liga BBVA MX, Mikel Arriola, thanked Nike for its trust and emphasized that achieving this first exclusive sponsorship for Liga MX Femenil is an express demonstration of the growth of women’s soccer in Mexico.