Business
Stunning new Lionel Messi ‘GOAT 10′ collection has experts intrigued
Italian winery MM Winemaker has been chosen to develop a collection of high-end wines inspired by the figure of the Argentine star.
Lionel Messi has officially joined the ranks of celebrities with their own exclusive wine collections. The Lionel Collection features a premium lineup of wines crafted in Italy’s renowned Campania, Puglia, and Sicily regions, in collaboration with the prestigious MM Winemaker.
The collection, unveiled just hours ago on Messi’s social media channels, debuts with the GOAT 10 and two exceptional varietals: Syrah and Primitivo, both bearing the prestigious IGT designation of origin.
Each bottle stands out not only for its high-quality wine but also for its unique design, adorned with exclusive imagery of the Argentine champion. This attention to detail has already made the collection a must-have for both Messi fans and wine enthusiasts alike.
A star debut at Expovina
The Lionel Collection recently made its grand debut at Expovina in Zurich, Switzerland—a prominent wine fair that attracts connoisseurs and industry experts from around the globe.
“We are thrilled with the results of this collection,” said representatives from MM Winemaker. “It pays tribute to a true legend while seamlessly blending exceptional quality with our rich winemaking heritage. Every bottle is crafted with care and precision, transforming it into not just a drink but a collectible masterpiece for our customers.”
Rooted in tradition, driven by innovation
MM Winemaker boasts a deep connection to the Italian regions of Campania, Puglia, and Sicily, where winemaking traditions date back centuries. Known as guardians of this millennia-old heritage, the winery continues to uphold these values while pushing the boundaries of modern winemaking.
Headquartered in Switzerland, MM Winemaker has built a global reputation for excellence, amassing over 500 awards from prestigious competitions such as the Concours Mondial de Bruxelles, CWSA Hong Kong, Wine Chateau, and Expovina.
What’s next for the Lionel Collection?
In the coming months, the Lionel Collection will expand with new lines, further solidifying Messi’s presence not only on the field but also among the world’s finest wine connoisseurs. With this venture, Messi is capturing the hearts—and taste buds—of wine lovers worldwide.
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