UEFA hits back as Infantino pushes federations to back a new FIFA subsidiary
FIFA’s president sent a letter to the 211 member associations detailing his plans - which UEFA argues “uses sport for self-enrichment”.
Gianni Infantino is giving the world’s soccer federations until September 19 to support his controversial plan to create a new FIFA‑controlled subsidiary called FIFA Forward Enterprise (FFE) — a move that would open the door to negotiating with private investors and potentially selling minority stakes in FIFA’s biggest tournaments, including the men’s World Cup and the Club World Cup.
The proposal, outlined in a letter sent to all 211 member federations, has already triggered intense backlash, especially in Europe. Infantino frames the initiative as a way to “democratize global football,” but critics argue it’s a massive step toward privatizing the sport’s most valuable assets.
A flood of cash for federations — with strings attached
According to Infantino’s letter, every federation would receive $20 million starting with the cycle that begins January 1, 2027. The payments would increase with each cycle:
- $22 million for 2031–2034
- $24 million for 2035–2038
- And so on
If federations also agree to sell a minority portion of their FFE stake to outside investors, they’d pocket an additional $20 million beginning in 2027.
Infantino claims this means each federation could earn up to $40 million in the next cycle alone. Over 12 years — covering three World Cups — that would total $86 million in direct cash payments.
Optional funding for infrastructure
The letter also highlights a new “Fast Financing” mechanism under FFE, which would allow federations to access extra funding for development projects such as stadium construction or national training centers. Participation would be voluntary, and FIFA insists no federation would be forced to join.
Infantino argues the plan would give federations more independence: “Every FIFA member federation will have the chance to secure an equitable share of available funding and shape its own future instead of relying on others.”
Still, the proposal must be approved by both a majority of federations and the FIFA Council before moving forward.
UEFA fires back
UEFA responded sharply, accusing FIFA of pressuring federations with a “take it or leave it” deadline tied to a one‑time payment.
The European body said: “Today we have learned of FIFA’s deadline to associations to support their proposals or have the one-off pay out offer withdrawn. This says everything you need to know about this plan. But having held discussions with many stakeholders across the game, UEFA knows there is significant and growing opposition to FIFA’s scheme. FIFA cannot continue to use our sport to enrich themselves and their friends. We can grow the game correctly. It’s time to prioritize associations, clubs, leagues, players, and fans.”
UEFA’s message signals a major confrontation ahead — and suggests Infantino’s plan may face steep resistance before it ever reaches a vote.
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