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Which players have sold the most shirts in MLS?

You may have guessed that Messi is top of the pile, but who else makes up the list of the most popular players in the league?

You may have guessed that Messi is top of the pile, but who else makes up the list of the most popular players in the league?

Messimania is still in full swing all across the USA: ever since the arrival of the World Cup winner, the expectation of Inter Miami has shot through the roof, both in terms of football matters and off-field duties, with the impact of the star perfectly measured in terms of the popularity of the merchandise sold by the club.

On Friday the list of the top-selling football shirts in the league was made public, with no prizes given out for who got top of that table: Messi was number one in terms of soccer jerseys sold in 2023, and if he manages to make the playoffs starting with a win against New York City FC, I’d say he’s guaranteed to keep that number rising.

What is the most popular team in MLS?

Interestingly, within the top 10 there are three players who play for Seattle Sounders, who have the highest number of representatives in the list. After that, it’s St. Louis City with two, who leave clubs like Nashville, Austin, LAFC and Atlanta United behind, who all have a single player representing them in terms of shirt sales.

In total there are 13 countries represented in the top 25 shirts sold, with the US internationals the most common, followed by Argentina, Spain and Mexico.

Top 25 highest selling shirts in MLS 2023:

1 Lionel Messi Inter Miami
2 João Klauss St. Louis City
3 Hany Mukhtar Nashville SC
4 Sebastián Driussi Austin FC
5 Carlos Vela LAFC
6 Jordan Morris Seattle Sounders
7 Raúl Ruidiaz Seattle Sounders
8 Thiago Almdada Atlanta United
9 Eduard Lowen St. Louis City
10 Cristian Roldán Seattle Sounders
11 Walker Zimmerman Nashville SC
12 Javier 'Chicharito' Hernández LA Galaxy
13 Sergio Busquets Inter Miami
14 Tim Parker St. Louis City
15 Riqui Puig LA Galaxy
16 Brandon Vázquez Cincinnati FC
17 Karol Swiderski Charlotte FC
18 John Tolkin NYRB
19 Diego Chará Portland Timbers
20 Denis Bouanga LAFC
21 Josef Martínez Inter Miami
22 Carles Gil New England Revolution
23 Daniel Gazdag Philadelphia Union
24 Enzo Copetti Charlotte FC
25 Xherdan Shaqiri Chicago Fire