The Madrid derby is split across world Google searches
According to Google Trends, searches over the week leading up to the Madrid derby have shown a world divided east and west in terms of how they look for team info.
Google is on fire ahead of the derby between Atletico Madrid and Real Madrid. Users from all over the world are looking for information about the game and as Google is the search beast that we know it to be, it gave us the opportunity to delve into geographical preferences. The analysis is ove the past seven days and Zidane's team is represented in blue in all graphs, with Simeone’s in red.
There’s no doubting that Real Madrid are the undisputed leader in searches within Spain. Google assigns a value between 0 and 100 according to relavance and in this Real Madrid receive a score of 50 against Atlético’s 30. However, it is striking that there has been more association between the terms 'Dybala' and ' Real Madrid' than between 'Derbi 'and' Real Madrid '. Similarly, the names of 'Prodan' (a Romanian player for the club who recently died) and 'Banega' have been associated more with Atlético in the last week than the Madrid 'Derbi'.
At a global level, there is a clear white, or in this case blue, dominance. With a score of 66 points against 17 the popularity of the rojiblancos is significantly behind. It’s worth noting though that these terms were related to the clubs and not specific to the derby.
Breaking down the geographical distribution, Real Madrid is the clear leader in all Spanish regions with the Community of Madrid, Castilla la Mancha, Castilla and León and Extremadura, the areas where highest volume of information is sought on both teams.
Internationally, when individual regions and countries are assessed, the place with the most relevance for both teams is Chad, a score of 100 for each, followed by Guinea, with 78 for Real Madrid and 51 for the rojiblancos. Widening the parameters howeever shows that the western part of the globe as we know it is dominated by Real Madrid (America is a blanket of white), while the eastern side is mostly Atlético, except for India (where the rojiblancos have a linked team, Atlético Of Calcutta) and Oceania.
In summary, when it comes to online searches, Real Madrid domintaes their neighbours both nationally and globally but, and this could be interesting for the future, the east is where Atlético have some real focus.