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Force India reveal new pink livery for 2017 Formula One car

The F1 team have announced that the VJM10, first launched in silver and black, has had a radical colour change as part of a new sponsorship deal.
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Force India reveal new pink livery for 2017 Formula One car
James Moy PhotographySahara Force India

Force India have sprung a surprise ahead of the start of the Formula One season by unveiling a changed bright pink livery for their 2017 car.

Originally launched in February in silver and black, the VJM10 will adopt the colour as part of the team's new sponsorship deal with water treatment company BWT.

"A real statement of intent from BWT" - Force India chief

"Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT," said team boss Vijay Mallya.

The eye-catching look will make its first appearance at the season-opening Australian Grand Prix, which takes place on the weekend of 24-26 March.

Drivers Pérez and Ocon to sport pink helmets

Force India have also revealed that their drivers, Sergio Pérez and Esteban Ocon, will wear pink helmets "to complement the unique BWT pink car".