Eleven Sports win battle for LaLiga rights in UK and Ireland

Sky Sports have lost their rights to LaLiga with Eleven Sports outbidding them on an exclusive three-year deal although it is unclear how they will package their coverage.

"A dynamic sports service which has already achieved rapid success across seven countries worldwide, ELEVEN SPORTS will announce details in the coming weeks about the innovative ways in which it will package and distribute the action which will bolster how live sport is currently delivered and give fans increased access and flexibility in their viewing options," a statement from the company read.

The media company, which was founded by Leeds owner Andrea Rarizzani, does not state where they will broadcast the games from Spain but it's possible that they will be shown online. 

LaLiga president, Javier Tebas, says: "Eleven Sports are an excellent partner for us in various markets across Europe and we are delighted to have the opportunity to work with them in the UK and Ireland - important markets for us in which La Liga is very popular."

Sky Sports was the home of LaLiga action in the UK and Ireland for 20 years but Eleven Sports have ended that relationship.

Elven Sports released a statemenet saying, "We are proud to build on our existing relationship with La Liga, this time in the UK, one of the most passionate football countries in the world,” said Eleven Sports’ chief executive, Marc Watson, in a statement. “We will announce soon how we will introduce innovative ways for dedicated fans to watch and engage in the live action. The way people, especially young people, watch live sport is changing and we always try to reflect that in the ways we make our product available.”