Patrick Mouratoglou admitted to coaching Serena Williams during the US Open final, but believes the American great never received his message.
The 23-time grand slam champion suffered a 6-2 6-4 loss to Naomi Osaka in a contentious decider in New York on Saturday.
However, the final was overshadowed by Williams receiving three code violations – coaching, racket abuse and verbal abuse – and eventually a game penalty on Arthur Ashe Stadium.
Mouratoglou said he had attempted to help Williams, but added coaching was common in almost every match.
"I'm honest, I was coaching. I don't think she looked at me so that's why she didn't even think I was," he told ESPN.
"But I was, like 100 per cent of the coaches in 100 per cent of the matches so we have to stop this hypocritical thing. Sascha [Bajin, Osaka's coach] was coaching every point, too.
"It's strange that this chair umpire [Carlos Ramos] was the chair umpire of most of the finals of Rafa [Nadal] and [his uncle] Toni's coaching every single point and he never gave a warning so I don't really get it."
Williams was surprised to hear of Mouratoglou's admission, saying she had sent her coach a text asking for an explanation.
"We have never discussed signals. I don't even call for on-court coaching. I'm trying to figure out why he would say that," she said. "I don't understand. I mean, maybe he said, 'You can do it.'
"I was on the far other end, so I'm not sure. I want to clarify myself what he's talking about."
Asked if the umpire had to give her the warning, Williams responded: "No, because I wasn't being coached.
"If I look at my box and they say, 'C'mon' or 'Good job', I don't know what else to do. After that I didn't even look at my box anymore."