Audiences
AS English sees continued strong audiences in US in July
Readers relied on AS English for in-depth, up-to-the minute sports coverage during a summer of sport, with the NBA Finals, Euro 2020 and the Olympic Games.
Summer 2021 has been a smorgasbord of sport, as the standard calendar was added to with rescheduled events from 2020 caused by the effects of the covid-19 pandemic. Euro 2020, the NBA finals, the Olympic Games, MLB, and a host of other major events filled the summer and AS English, the English language edition of Diario AS, was there to cover it, offering incisive, up-to-the-minute coverage of all the main sporting news stories.
AS English's strong presence in the USA
In the US, where the majority of the readers of AS English are located, AS saw continued strong readership numbers, with a total of 23.66 million unique users registered on the site during the month of July. That places AS in seventh position in Comscore’s Sports category (domains only), three places higher than in June and the third highest ever audience for the site. Compared to June, the audience grew 69%, while compared to one year ago the comparable monthly figure saw growth of 168%.
Looking only at media sites (taking out league sites and video aggregators), AS was in fifth place on Comscore's ranking. ESPN continues to lead the rankings, seeing over 67 million unique visitors in July.
These strong audience figures were in line with the trend across all of the AS editions, where notably the site was number one in Spain, once again ahead of Marca. As reported by Spanish newspaper 20 Minutes, AS saw a total of 19.2 million unique users in July, a million more than Marca (18.2). AS was also ahead of Marca in the US, with the PRISA Media outlet’s 23.66 million some 11.74 million readers ahead of Marca’s 11.92 million.
Overall, AS.com hit a new audience record in July, with 133 million unique visitors, according to data from Adobe Analytics, giving an impressive annual growth of 55%. AS.com reached more than 100 million visitors for the first time in April 2020 and has now surpassed this benchmark 12 times since.
The nine international digital AS editions (Spain, the Americas, Chile, Colombia, Mexico, Peru, Argentina, USA Latino and English) provide sports fans with detailed coverage of everything that’s happening in the world of sport, with laser-focus on live information and innovative narrative formats.