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Gerard Piqué reveals the reason behind his selfie binge

Over the summer, Barcelona defender Piqué went on a frenzy of selfie uploads to his social media, but now he reveals there was actually a reason behind it.


After a summer-long selfie binge, Barcelona defender Gerard Piqué has revealed to the world that he's not just a self-obsessed celebrity, but that there was a greater reason for his excessive social media selfies. There was a lot of speculation as to why the Catalan had been uploading selfie after selfie, and some thought perhaps he was just really bored.

Alas, we now know that the selfies were part of a partnership between LaLiga and Sorare, and they were using the selfies as NFTs. What is an NFT, you ask? NFT stands for non-fungible token, which describes a unit of data stored on a digital ledger or a blockchain. This allows a digital asset (photos, videos, audio files, etc.) to be completely unique and thus not interchangeable. It is possible to obtain a copy, but the owner is able to prove ownership by the blockchain tracking.

Sorare is a fantasy soccer platform. It  is a marketplace to trade digital cards from several soccer clubs. It has over 500,000 users registered. With the LaLiga partnership, Sorare will launch NFTs for all of its players, which will create new revenue streams for LaLiga clubs. The move is a huge win for Sorare, as they have struck a deal with one of the top five soccer leagues in the world. The plan is for Sorare to eventually partner with 20 of the world's top soccer leagues by the end of 2022. It is also a win for LaLiga as they move into the NFT world for the first time. The interest in NFTs is worldwide and growing fast, selling more than $130M in cards just this year.


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