Social Media
Is the Bud Light ‘lol crybabies’ billboard real?
Social media users shared images of the billboard, claiming the brand has responded to its critics.
Bud Light have been in the headlines in recent weeks after partnering with transgender TikTok star Dylan Mulvaney, but it’s a supposed dig at their critics that now has people talking on social media.
Are the Bud Light ‘crybabies’ billboards real?
Social media users have been sharing an image of a billboard in which it appears Bud Light are hitting back at their critics.
The billboard, which reads ‘lol CRYBABIES’, next to a can of Bud Light, is located on top of a building on a city street.
While posts sharing the video have received thousands of likes and shares, the billboard is in fact fake.
An executive at Branded Cities, the advertising company which owns the Toronto billboard, let the AP know the details about what is actually going on.
The fake billboard uses a blue background which is actually used for a billboard that says, “All these and more only on Disney+.”
“Our billboard was altered in the images that have been circulating on social media,” president of Branded Cities’ Canadian division Toby Sturek told the outlet.
Country singers have taken aim at Bud Light
There has been plenty of backlash aimed at Bud Light in recent weeks after their decision to partner with Mulvaney.
The TikTok star posted a video promoting the Bud Light’s March Madness contest which gave customers the chance to win $15,000, and the company also sent the influencer a can with her likeness to commemorate one year since she transitioned genders.
Although Anheuser-Busch CEO Brendan Whitworth said in a recent statement that the company never meant to divide people, the partnership has been met with displeasure from plenty of Bud Light fans, including country music stars.
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