Movies
‘Fast X’ brings in $7.5 million in previews
The film sees many familiar faces return, along with Jason Mamoa playing a new vengeful villain.
‘Fast X’ hits theaters this weekend, with the movie already bringing in $7.5 million at the domestic box office from Thursday previews.
The film is expected to open to more than $60 million, which would make it the franchise’s seventh-highest debut.
That would put it between ‘F9: The Fast Saga’, which opened to $70 million, and ‘Hobbs and Shaw’ which made $60 million.
Those films made $7.1 million and $5.8 million in Thursday previews respectively.
The franchise’s best Thursday numbers came from ‘Furious 7′, which made $15.8 million back in 201, before making $147.1 million during its opening weekend.
‘F9′ was released during the pandemic when close to 80 percent of theaters remained closed, giving some a shake outlook for what ‘Fast X’, the 10th film in the franchise, could do at the box office.
That being said, the global box office has played a big part in the success of the ‘Fast and Furious’. The new release is hoping to make $220 million overseas in its first weekend.
Universal will certainly be hoping that’s the case, with the film costing $340 million to produce and $100 million to promote.
Familiar faces returning
The film sees Vin Diesel return as Dom Toretto once again, while Jason Mamoa plays a new vengeful villain, Dante Reyes, the son of ‘Fast Five’ villain Hernan Reyes.
Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, Jordana Brewster, Sung Kang, Jason Statham, Helen Mirren, Scott Eastwood, Nathalie Emmanuel and Charlize Theron all return as well.
Newcomers include Brie Larson, Alan Ritchson, Daniela Melchior, Leo Abelo Perry as Dom’s son and Rita Moreno as Dom’s grandmother.
“Will the absence of late-night talk-show appearances soften the impact on the Fast X campaign as well as the rained-out F1 race in Italy this weekend?” reports social media authority RelishMix.
“As the most robust social franchise for action adventure films, the social digital super-stats and awareness levels on the tenth movie are clocking super-social media levels at 1.3B across Facebook, Twitter, YouTube, Instagram and TikTok combined.
“Core levels are above historic norms. This campaign extends even further across Twitter and TikTok as view levels are balanced across platforms — as well with the Big Game spot from Super Bowl 57, which saw a boost of 94.1M views for its trailer online in the 24-hours following the game.”