Music
How Rosalía inspired Coca-Cola’s latest flavor
Rosalía has also released a new single, ‘LLYLM’, as part of the collaboration.
Rosalía and Coca-Cola have joined forces for a limited-edition flavor.
The company developed a beverage that tastes like Dreams with Tomorrowland back in August 2022, and they’ve opted to team up with the Grammy-award-winning artist for their latest creation.
“I’m so excited for this co-created drink launch with Coca-Cola. I hope everybody enjoys this journey of music, flavors and creation as I did. I had a lot of fun creating LLYLM and this collaboration with Coke,” said Rosalía in a press release.
Rosalía x Coca-Cola Move
The new flavor is the first to be released in 2023 under the Coca-Cola Creations initiative. Last year, the company rolled out Coca-Cola Starlight, Coca-Cola Byte, musical artist Marshmello’s Limited Edition Coca-Cola and Coca-Cola Dreamworld.
Just like the previous Creations flavors, the company isn’t sharing what Move is meant to taste like.
“Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company.
“Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under Coca-Cola Creations has been a blast and has broken new ground for Coca-Cola Creations. We hope our collective fans will love this drink!”
When will Rosalía x Coca-Cola Move be available?
Rosalía x Coca-Cola Move will be available in the United States and Canada on February 20, with a Zero-Sugar option also available.
Coca-Cola Move comes with special packaging that was hand-drawn by the artist while sampling the beverage for the first time.
Rosalía also wrote a new single for Coca-Cola Creations titled, ‘LLYLM’. Fans can also scan a QR code found on collectable Coca-Cola Move cans and bottles, which grants them access to a dedicated Coca-Cola Creations Hub that provides digital experiences, 3D avatars, playlists and more.
Fans will also be able to purchase autographed memorabilia like helmets, tour outfits and posters through an online auction. All proceeds will go to the Antonio Gala Foundation, a Spanish organization which seeks to provide residency scholarships to young creators.
Rosalía isn’t the only musical artist to team up with a company for a limited-time offer. McDonald’s have teamed up with Cardi B and Offset for a couple’s meal that becomes available just in time for Valentine’s Day.