No American Music Awards in 2023: the reason behind the decision
For the first time since starting back in 1973, the American Music Awards might be taking a year off.
The American Music Awards likely won’t take place in 2023 following news the ceremony is taking a one year sabbatical.
Why there will be no American Music Awards in 2023
Variety reports that the news comes after the Billboard Music Awards were moved to November 19, 2023, a Sunday typically reserved for the AMAs.
As a result, parent company Dick Clark Productions seemingly has no choice but to move the awards to 2024, when it could take the May slot previously held by the Billboards.
According to multiple sources, neither award show has secured a broadcasting partner, with the owner of Dick Clark Productions, Penske Media Corp, having to make a decision on which one to support.
Since Penske owns Billboard, it’s believed they want to promote their own brand.
American Music Awards’ ratings have declined
The decision comes amid a decrease in viewership for the American Music Awards, which began back in 1973.
The 2022 show set an all-time low in ratings among adults in the 18-49 demographic, with a 0.6 rating and just 3.53 million viewers.
Dick Clark originally created the AMAs to compete with the Grammy Awards after that show was moved to Nashville, Tennessee, with CBS picking them up after the first two were shown on ABC.
During the 1980s, the AMAs proved to be a competitor for the Grammys, even attracting more viewers some years.
Previous hosts for the show include names like Jimmy Kimmel, Pitbull, Jennifer Lopez, Ciara, Cardi B, Norm Macdonald, Drew Carey, Sinbad, MC Hammer, Keenen Ivory Wayans, Diana Ross, Lionel Richie, Dick Clark and many more.
As for the Billboard Music Awards, they were created in 1990 and aired on Fox until 2006. The show, which always aired in early December, went on hiatus for several years, before returning in 2011 on ABC in a new May slot.
In 2018, the show moved to NBC and has aired on that network through 2022.