CELEBRITIES
Shakira and Messi dazzle in Hard Rock commercial
The Colombian singer and the Inter Miami superstar appear together in Hard Rock’s new ‘Unity By Hard Rock’ campaign alongside Noah Kahan and John Legend.
Colombian singer Shakira and Inter Miami’s Argentine player Lionel Messi reunite for Hard Rock’s new campaign ‘Unity By Hard Rock’, alongside American singer-songwriters Noah Kahan and John Legend.
Hard Rock International has launched Unity by Hard Rock, its new loyalty program to reward members, granting them benefits at hotels, casinos, and cafes.
Shakira, Messi, Legend, Kahan come together for Hard Rock
Global superstar and Grammy award winner Shakira, and world champion Messi, are the two Latinos featured in the new Hard Rock commercial, which features the classic song ‘Come Together’ by The Beatles, exclusively recorded by Kahan for the project.
In the commercial, Shakira, wearing a silver dress, is seen arriving at one of the Hard Rock Hotels, while Messi takes a tour through the kitchen and restaurant, dressed in khaki pants, a white shirt, and a navy blue jacket.
In the 60-second ad, the four celebrities travel through multiple Hard Rock locations around the world. Noah Kahan strolls through the Hard Rock Hotel Riviera Maya in Mexico, while John Legend is at the Rock Star Suite of the Hard Rock Hotel New York.
Shakira arrives at the Seminole Hard Rock Hotel & Casino Hollywood in South Florida, ending up at a pool party at the Guitar Hotel, while Messi greets team members and guests at the Hard Rock Café, where dishes named after him are offered.
What Shakira and Messi say about Hard Rock
Regarding the launch, Shakira stated: “Whether I’m celebrating an album launch party in Hollywood, Florida, enjoying a day off, or performing at a Hard Rock venue, I can always count on Hard Rock to create and organize a memorable night.”
Messi was also keen to promote the company. “I love being part of the Hard Rock family and enjoyed bringing items bearing my name to their cafes and watching shows with my family, so I was thrilled to be part of this fantastic ‘Come Together’ campaign.”
“Unity is a global loyalty program like no other. Earn rewards worldwide and redeem unforgettable experiences at hotels, delicious meals and drinks, best-in-class gaming, spa days, and Rock Shop items worldwide,” Hard Rock said in a press release.