Taylor Swift is enjoying a brief respite from her mammoth The Eras Tour after her four night’s at Mexico City’s Foro Sol.
The tour cranks up again in November of this year with two dates in Brazil and then returns in 2024 when Swift plays Japan in February.
After years of wanting to play in Mexico City, just got to play 4 of the most unforgettable shows for the most beautiful and generous fans. Feeling so grateful for the memories we’re making together on this tour 🥹 TE AMO. 🇲🇽
According to sources it is estimated that the shows will surpass one billion dollars in revenue, far surpassing the $887 million that Elton John’s “Farewell Yellow Brick Road Tour” is estimated to have earned between 2018 and 2023.
In addition to ticket sales, merchandise is another big financial driver for the tour with it estimated that the average Eras Toor fans spends between $50 and $70 per person. Reports suggest that throughout the tour, in the United States alone, Taylor has generated $156 million, which translates to a profit of $1.4 million every night.
The 33-year-old is famed for her professionalism and always anxious to give value for money with her shows lasting anywhere between three and four hours.
One of the most eagerly awaited moments on the current tour are Taylor’s surprise songs after she announced she’d be performing two surprise acoustic songs at every show — fans have been waiting with bated breath to find out which gems from her discography will be unearthed next.