Duolingo confirms the death of Duo the owl and the Internet goes crazy, what happened?
Duolingo confirms the tragic death of the apps beloved mascot, a part of what appears to be an elaborate marketing scheme.


It looks like Duolingo, the language learning platform, is rebranding, and the ironic owl mascot will be slaughtered. The company posted to social media that the world-famous owl, Duo Keyshauna Renee Lingo, died after living for more than 3,000 years.
“In lieu of flowers, please do a Duolingo lesson,” reads the tribute.
In lieu of flowers, please do a Duolingo lesson. pic.twitter.com/4CTl2Jc6Oe
— Duolingo (@duolingo) February 11, 2025
Earlier, the company posted another death announcement alleging that foul play may have been a factor in Duo’s passing and that authorities were on the case. The company added that their beloved mascot “probably died waiting for you to do your lesson.” As a part of the elaborate marketing scheme the social media post also called on users with a personal beef with Duo to avoid sharing hate comments. However, those who were so compelled were encouraged to “include your credit card number so we can automatically sign you up for Duilingo Max in his memory.”
an important message from Duolingo pic.twitter.com/jTTT680yVs
— Duolingo (@duolingo) February 11, 2025
Responses from the platform’s users, for many of whom Duo was a daily companion (or source of frustration), have been mixed but lively. Nevertheless, the company is showing, once again, that its social media team knows how to attract attention online. One comedy account on X reshared the app’s post with a photo of President Donald Trump announcing the death of the bird.
“Last night, the United States brought the world’s number one terrorist leader to justice. Duo is dead. He died like a dog, even though he was an owl. Hard to believe folks, I know, but he did. Hooting but still very much like a dog.” https://t.co/vjwxMGaV65 pic.twitter.com/sAkQ79TtEe
— Aelfred The Great (@aelfred_D) February 11, 2025
Many other posts focus on the shock of the news, considering their connection to Duo in night life following the news of his death.
Get your game on! Whether you’re into NFL touchdowns, NBA buzzer-beaters, world-class soccer goals, or MLB home runs, our app has it all. Dive into live coverage, expert insights, breaking news, exclusive videos, and more – plus, stay updated on the latest in current affairs and entertainment. Download now for all-access coverage, right at your fingertips – anytime, anywhere.
Complete your personal details to comment
Your opinion will be published with first and last names