Technology

Elon Musk’s ex-wife reveals the main word the magnate uses which has been key to his success

Justine Musk, who was the tycoon’s wife until 2008, revealed certain secrets and traits about the South African born billionaire in a TEDx talk.

Justine Musk, who was the tycoon’s wife until 2008, revealed certain secrets and traits about the South African born billionaire in a TEDx talk.
Gonzalo Fuentes
Update:

Elon Musk’s name has dominated headlines over the past few months. Besides being the owner of SpaceX and the social media network X (formerly known as Twitter), this billionaire became a global trend again after making a Nazi salute at Donald Trump’s inauguration as the new president of the United States. With the 54-year-old hogging the spotlight, many people are wondering where he came from or why he became so famous, and his ex-wife addressed this issue a few years ago.

Elon Musk’s ex-wife reveals the main word the magnate uses which has been key to his success
A-3D printed miniature model of Elon Musk's face and Tesla logo are seen in this illustration taken July 23, 2025. REUTERS/Dado Ruvic/IllustrationDado Ruvic

Justine Musk, who was the tycoon’s wife until 2008, revealed in a TEDx talk some years back what she believes is the key that ensured her ex-husband reaching the top: his ability to say “no”. In Justine’s words, Musk developed an impressive ability to reject requests that divert his attention and energy, a habit that always allowed him to focus on the things that really matter. For her, this act goes far beyond refusing something; it is an act of precision and intention that is essential to protecting her resources and channeling them towards her own goals.

Jobs was also a master at saying “no”

In that talk, Justine Musk also mentioned that behind all the “no”s her ex-husband intoned over the years, there was a deeper, more committed “yes” to his own personal goals. However, this practical approach isn’t unique to him, as Steve Jobs also seemed to follow the same philosophy, always demonstrating it with one of his most famous quotes: “Be quick to say no and slow to say yes.” So, one of the keys to achieving success in life lies in knowing when to say “no” to things that distract you from what’s truly important.

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