Good news for Sprite lovers: its new flavor has caused a sensation and will now be part of the menu forever

A limited edition of Sprite has proved so popular with consumers that it has been bumped up to the soft drink’s full-time roster of varieties.

Sprite Chill elevation “a no-brainer”

Launched by the Coca-Cola Company last April, Sprite Chill brought in $50 million in revenue in the 21-week period after its release, according to Marketing Dive.

Such sales success led to a decision described by Sprite’s brand director as a “no-brainer”.

“[Sprite Chill] grew Sprite trademark household penetration, which is amazing in a mature category,” Kate Schaufelberger said, per Marketing Dive. “It recruited consumers into the trademark, which is unbelievable and a standard we always want to achieve with innovation.”

Made with proprietary “cooling agents”

Chiefly sold in cherry-lime flavor, Sprite Chill features what the Coca-Cola Company describes as a “proprietary blend of cooling agents” that are “designed to deliver waves of refreshment”.

Promoted in an ad campaign starring the NBA player Trae Young, Sprite Chill has been marketed as Sprite’s “‘coldest-est’ offering yet”.

Speaking in the wake of Sprite Chill’s initial release as a limited-edition product, Schaufelberger said in a Coca-Cola Company statement: “When people think about Sprite, they think about cut-through refreshment.

“With Sprite Chill, we’re doubling down on these signature intrinsics while continuing our legacy of strategic flavor innovation and quenching fans’ thirst for variety and the exclusive badge value associated with trying and sharing limited-time-only beverages and experiences.”

“Perfect combination”

One YouTube reviewer, The Endorsement, praised the “perfect combination” achieved by adding cherry lime to Sprite’s traditional, lemon-lime flavor. “I think this is going to do well in the summer,” The Endorsement added.

Another online taste tester, WrecklessEating, concluded: “It’s pretty damn refreshing.”

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