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Neither Walmart nor Costco: discover the supermarket where prices are 10% lower

In today’s economy, finding a supermarket that offers quality products at lower prices is more important than ever.

Abandoned shopping cart with groceries in the middle of the aisle in the supermarket. No one is on the photo.
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Calum Roche
Sports-lover turned journalist, born and bred in Scotland, with a passion for football (soccer). He’s also a keen follower of NFL, NBA, golf and tennis, among others, and always has an eye on the latest in science, tech and current affairs. As Managing Editor at AS USA, uses background in operations and marketing to drive improvements for reader satisfaction.
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As inflation continues to squeeze household budgets, many families are on the lookout for grocery stores that provide both value and quality. While giants like Walmart and Costco often come to mind, there’s a lesser-known chain that’s been quietly outperforming them in terms of affordability.

According to a study by the analytics firm Dunnhumby, this supermarket’s products are up to 10% cheaper than those of its main competitors. This significant price difference doesn’t come at the expense of quality, as the store aims to stock its shelves with fresh items – from imported cheeses to homemade sushi – all at accessible prices.

Neither Walmart nor Costco: discover the supermarket where prices are 10% lower
Supermarket hunt | Looking for fresh offers.Phil Noble

One of the standout features of this chain is its pricing policy. Unlike Costco, which requires a membership fee, this supermarket offers low prices without any additional costs. And compared to Walmart, its prices are even more competitive. This approach has been particularly successful in communities where every dollar counts.

Consumer Reports has recognized this chain as one of the best supermarkets in the United States, highlighting its commitment to both quality and savings. With over 90 stores across Massachusetts, New Hampshire, Maine, and Rhode Island, this regional player demonstrates that you don’t have to be the biggest to be the most efficient.

What is the top ranked supermarket for prices?

So, which supermarket is giving the big players a run for their money? It’s Market Basket, the New England-based chain that’s proving you can save money without compromising on quality.

In Dunnhumby’s Retailer Preference Index, Market Basket outranked discount giants like Aldi, Dollar General, and Walmart, earning the title of the top grocer for inflationary times. Their success lies in a customer-focused approach, emphasizing affordability and building strong emotional connections with shoppers.

Top 10 Supermarkets

  1. Market Basket
  2. ALDI
  3. WinCo
  4. Grocery Outlet
  5. Save A Lot
  6. Lidl
  7. Dollar General
  8. Food 4 Less / Foods Co
  9. Family Dollar
  10. Commissary

(You have to go to 14th place on this list to find Costco)

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While other retailers might rely on flashy promotions or exclusive memberships, Market Basket looks to keep it simple. Low prices, high quality, and a shopping experience that keeps customers coming back. In a world where every penny counts, that’s a combination that’s hard to beat. Find out where your local Market Basket is.

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